Magento 2 - Product Feed

If you operate an online store and want to sell your products, you surely want your offer to be displayed accurately and in the best way possible. Because, in today's competitive market, when customers receive various discounts and offers across all e-commerce platforms, your potential customers, regardless of where you sell, demand exact, complete, and up-to-date product information. As a result, e-commerce sites must create and optimize product feeds.

What is Product Feed?

The product feed is the most important part of the eCommerce business as it allows the owner to grow their business and marketers to advertise their company's product. 

In basic terms, a product feed is a data feed that comprises all of the attributes of a product. Product feed files can be generated in a variety of file formats depending on the system to which the products will be pushed. The most used file formats are XML and CSV.

The content of the product feed may vary, but the fundamental goal of the product feed is to give high-quality information about the products so that potential buyers may make a purchasing choice.

How it is used in eCommerce?

• Better Catalog Management - As a firm grows, so does its catalog, making it tough for the team to monitor. Keeping a single catalog source is thus the ideal strategy for managing a large catalog. And then it can be distributed to different systems using the feed.
• Boost your marketing by automation - Having a single product stream simplifies eCommerce management. Instead of constantly updating multiple catalogs, just enter your product information into the application and establish separate feeds for each channel. The tool will then automatically update the various feeds whenever there are updates.
• Better management of Product Details - Once you've created a suitable feed, it will be simple for the team to handle different product attributes and provide the same data to other platforms.

How to create your product feed?

Each system requires feed in a different format. And systems may have different restrictions. However, the data that must be passed is always the same. To generate feed in a simple CSV format, we have developed a module that will provide below features:

• Choose attributes that need to be included in the Feed.
• Generate separate feeds for multiple websites.
• Generate product & price feed separately which will help to pass tier pricing.
• Generate feed for only visible products in the frontend.
• Generated feed will be created in CSV format.
• Schedule the feed generation as your need using cron config.
• Generate the feeds using the console command in necessary situations.

You can use this module and download it for your project. If you need any kind of customization, you can contact me directly on my email or add a comment below.